Top 5 HubSpot Features - Every Marketer Should Leverage in 2024
Hubspot has positioned itself as one of the top CRMs in the market and it's no surprise given the capabilities that it offers.
For many businesses, HubSpot has become the backbone of their day-to-day operations. Hubspot’s features and functions allow for the creation of tangible value and allow businesses, no matter the size, to scale at an astronomical rate!
While it is truly hard to nail all the best features into a single "Top 5 HubSpot Features” article, we will try our best to do it!
Here are Vero Digital’s Top 5 HubSpot Features that all marketers should know!
Workflows
Hubspot workflows allow you to automate many typical manual processes that businesses face every day and that is why it sits at the top of our feature list!
Workflows allow businesses to scale through the power of automation and create efficiencies within business processes. Anything from lead rotation to property filling, workflows have been designed to reduce these common tedious tasks.
It doesn't matter if the workflow has 4 actions or 400+ actions (we have worked on workflows that big yes!) the possibilities are endless
Here are some typical use cases of workflows
- Lead Nurturing campaigns through email marketing
- Rotating leads based on certain criteria (Service area, Business size etc)
- Stagnant Deal notifications for sales reps
- Automating the creation of tasks and notifications based on contact reaching a lead score threshold
Sequences
Sequences are a HubSpot feature that makes sales reps' lives much easier! Sequences are similar to workflows in an automation sense but are more tailored to sales teams.
Sequences allow for the automation of one-to-one sales emails with an option to create follow-up tasks in between. As these emails are one-to-one emails they are going to hit the main inbox of your recipients resulting in higher conversion and engagement rates.
They can be used for cold outreach and depending on your Hubspot subscription level, these can be sent via workflows when a contact meets a particular trigger, no-brainer!
Feedback Surveys
Feedback surveys have to fall into the top 5 Hubspot features list as it is a feature that allows businesses to insights into how their product or service has performed!
Our favourite feedback survey type is the Net Promoter Score! This survey type allows us to see what the state of your customer's loyalty is to your product and service and how likely they are to recommend us to their family and friends!
These Hubspot feedback surveys can also be automated based on a customer hitting a milestone, like using the product for over a year or recently upgrading their service package, which makes this stress-free for Customer Success teams.
AI Assistant Content Generation
In all HubSpot products and plans, the AI Content Assistant leverages the power of AI to take your copy to the next level. It can be used across Social Posts, Marketing Emails, Website Landing Pages, and even CTAs!
The AI Hubspot Feature allows you to put aside those pesky brainstorming sessions and allows you to ignite just that little bit of inspiration to get the ball rolling on a caption or subject line.
The AI Assistant Feature allows you to either rewrite, expand, shorten, or even change the tone of the content that you have written. Keep in mind that you should also be proofreading and editing AI-written content so that it aligns with your brand and tone of voice. This tool is only going to get better and one day we know it will be at the top of our top 5 Hubspot Features!
Lists and Segments
Segmenting your customer base allows for more targeted campaigns and identifies common traits of the various objects in your HubSpot Account. Not only can you segment your Contacts, but you can pull lists from Companies and Deals making it a whole lot easy for both Sales and Marketing teams.
It could be anything from pulling lists of contacts active on your website in the last 7 days to which deals have not closed won after the targeted close date. It reduces the manual efforts that are required to find this information.
Being able to create both static and active lists makes it a great way to view a segment at a point in time or in real time. Static lists are great for once-off email marketing sends for a particular static segment, while active lists are used perfectly in workflows when automation needs to run when the contact, company, or deals meet the criteria. Lists and Segments rounding our Top 5 HubSpot Features.
The Top 5 HubSpot Features that we have run through in this article are HubSpot features that we think are the best in terms of allowing businesses to scale at a positive rate!
This allows for the Sales, Marketing, and Service teams to not only create efficiencies in their business but allows for better accuracy in data and insights with their contact and consumer base.
Need help implementing any of these tools? Reach out to the Vero Digital team today!
